Online video statistics

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ONLINE VIDEO STATISTICS

A collection of online video statistics.


We have pulled together a list of the top online video statistics by category. Hopefully this list will make it easier for you to discover the numbers and facts that may be necessary for video reports or research into online video.



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SOCIAL VIDEO STATISTICS

71% of consumers trust the recommendations of people they don't know online. Whats more, 53% of people on Twitter are recommending brands to their friends.

Facebook is especially important with:
  • 42% of social network users getting news through social networks (Digital Buzz).
  • 43% of all news sharing occuring via social networks (Social Media Today).
  • 44% of all sharing online happening through Facebook (Techcrunch).

Read all social video statistics here.

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RETAIL VIDEO STATISTICS
Video increases dwell time and conversions.

Videos on webpages can increase retailers conversion rates by 30%. Video also helps to keep customers on webpages for an extra 2 minutes longer if there's video content present.

Videos don't stop online though, many shoppers collectively  have made their recommendations that video content be used in-store on kiosks, touchscreens and smartphone integrations.


Read all retail video statistics here.


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CONNECTED TV STATISTICS


We recently hosted with the IAB a debate on Connected TVs. The debate centred around findings we made on the Connected or Smart TV market.

91% of people we asked agreed that Connected TV's will have a strong growth rate in the future. What's more we found that Connected TV's will change the way brands advertise not to mention the excitement around brand interactions
with customers through devices and social
medias.

Read all the Connected TV statistics here.

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MULTI CHANNEL STATISTICS

72% of under 25's are commenting on live TV using devices with Facebook or Twitter. What's more 78% of people have already watched TV on a tablet computer at home.

Read all Multi-channel video statistics here. 

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VIDEO SEO STATISTICS

Video search results have a 41% higher click through than their text conterparts. 90% of online web traffic will be video in 2014.

Read all video SEO statistics here.


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