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FROM OUR CEO
Chris Gorell Barnes

Let’s get Shwopping!

Marks and Spencer this month launched its sustainable fashion initiative ‘Shwopping’; a campaign to highlight why customers should Shwop rather than throw away clothes that go to the country's landfill sites.

Featuring the face of Shwopping, Joanna Lumley, Adjust Your Set created a series of videos to support the campaign shown across multiple channels from TV, online and social media – creating a seamless 360 degree campaign!

Watch the Adjust Your Set Shwopping manifesto film on M&S TV here. You can also see our very own social video tool Chatter in action on the film, highlighting customer conversations taking place on social media about the campaign.

Please find below the April online video newsletter:

VIDEO OF THE MONTH:
EXTRANJERO

This month’s top video is the 2012 winner of the Sundance London Short Film competition; our very own Crinan Campbell. http://vimeo.com/extranjero

NEWS: BRANDS SEE 33% CTR FROM CONNECTED TV

Article by New Media Age, 26 April 2012

Brands including BT, Channel 4 and Twentieth Century Fox have seen high click-through and engagement rates on connected TV ads, following a series of field trials conducted by video ad network Rovi and consultancy Decipher.

THE LATEST FROM ADJUST YOUR SET

This month the Debenhams Beauty Club Award video went live on Debenhams TV. Over 20,000 fans took part in the voting for the Beauty Club Awards on the retailers Facebook page and a panel of expert judges decided this year's winners. Watch the video here.

Last week Go ON UK launched; an initiative aimed at bringing the internet to every individual and organisation in communities across the UK. Adjust Your Set is incredibly proud to support Go ON UK and worked with the organisation to produce a range of films illustrating the campaign. Watch it here.

The spring / summer Marks & Spencer TV ad, featuring Gary Barlow, also went live in April and Adjust Your Set produced a raft of behind-the-scenes content to support the campaign.