Adjust Your Set : Video Agency

Liz Earle Colour

noreply@blogger.com (Adjust Your Set) — Thu, 10 May 2012 09:22:00 +0000

Home > Video of the Week > Liz Earle Colour

LIZ EARLE COLOUR

BEAUTY BRAND LAUNCHES MAKE UP RANGE

Liz Earle, the naturally active skincare brand, has launched it's first make up range. 'Colour' utilises the brands skincare heritage and expertise to produce a range of make up essentials in flattering, wearable shades that suit all ages and stages of skin.

One of the most popular pieces in the range is the Sheer Skin Tint. Adjust Your Set has produced a range of videos for the make up range for Liz Earle TV. Watch the video below:

Connected TV Strategy - Recommendation

noreply@blogger.com (Adjust Your Set) — Wed, 09 May 2012 16:43:00 +0000

Home > Industry Thoughts > Connected TV Strategy - Recommendation

OPINION ARTICLE: THE SWEET SPOT OF RECOMMENDATION

CONTENT DISCOVERY IN THE CONNECTED TV MARKET WILL RELY ON NEW FORMS OF RECOMMENDATIONS

There has been a lot of discussion of late on the various challenges facing the connected TV market, from the initial connection phase to integration with other devices, to the standardisation of the market. But one challenge that doesn’t get as much attention is the customer journey and behavior on connected TVs. For media companies, broadcasters and advertisers, how audiences will discover content and consume it is still an unknown entity.

The above is an extract from an opinion article from our CEO, Chris Gorell Barnes for NMA. To read the full article please visit the website here.

Social Video Strategy

noreply@blogger.com (Adjust Your Set) — Thu, 26 Apr 2012 10:50:00 +0000

Home > Industry Thoughts > Social Video Strategy

SMART TV'S MUST INTEGRATE CONTENT WITH FACEBOOK

Technically Facebook's Frictionless Sharing, Apple's Siri Speech Recognition, Zeebox's social trending and Google's Hangouts were not on the itinerary for Monday's first ever #Londonvideomeetup hosted by Kaltura. But in some ways after being at the event there now seems a greater expectation that all three of these technologies start championing a successful social video living-room experience.

Here are some facts to explain why these technological opportunities are a big part of the race to opening up our living-rooms via our devices and Connected TV's:

Facebook's Frictionless sharing [social reader] acts like a big social TV guide by posting what you're reading/watching to your news feeds and friends automatically without you even being on Facebook. The social network can directly partner with a broadcasters website such as The Guardian using the Facebook's Frictionless permission protocol.

Google Plus Hangouts are not short of conversational social video opportunities including live broadcasts with members of the public and Barack Obama, not to mention viewing live Videos/films together with a friend in a Google Plus Hangout.

Apple's Siri technology has kicked off a recent speech recognition revolution with Google, AT&T Watson and Potter Voice all now trialling service initiatives that may perhaps evolve into a connected TV controlled by voice and integrated with devices for a fully social enabled viewing experience.

#Londonvideo meetups presentation from Lindsey Kistler of YouView further explained that TV and the Internet are a match made in heaven, whilst John Freeman of Goldsmith Universities I2 Media Research quoted "sharing is an opportunity for humans to distribute something interesting or relevant for recognition"; Eddie Robbins of Groovy Gecko energetically identified live video events or broadcasts as a more exciting social video opportunity that people literally flock to.

The connected TV technology is much younger than tablets but under even greater pressure than tablet PC's [from the video and social industries] to perform a greater role in the living room especially.

Connected TV's must have the ability to (for ultimate living room convenience) merge available interfaces and converge with platforms that are socially 'switched-on' such as speech recognition, web camera interactions and frictionless sharing/posting to friends.

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@IABUK Integration Event

noreply@blogger.com (Adjust Your Set) — Tue, 24 Apr 2012 16:42:00 +0000

Home > Industry Thoughts > @IABUK Integration Event

HOW ONLINE HAS BECOME THE CENTRE OF INTEGRATION

Adjust Your Set attended the latest IAB event on the "integration". Discussing how, in an increasingly fragmented landscape, marketers are looking at new ways of using a wide range of media to reach their target audience.

Here are some of the top soundbites and stats:

Digital is no longer a channel

Use awareness to start a conversation (of course video is a great example of how brands can drive conversation)

Tell stories across channels. There are no fullstops to a campaign!

25% of consumers in IAB research use tablets to watch video - 18% on the PC

Only 1% of consumers use their tablet in the bathroom...(this drove some interesting debate regarding the number of those who wouldn't 'admit' to using their tablet in the bathroom! We're sure the number is much higher)

The majority of time users are on tablets is when they're watching TV - the dual screen viewing experience (again this is an interesting point, as although 51% are interacting in front of the TV on their tablets, how many of them are engaging with the content they're watching?)

Euro 2012 England Team M&S Suits

noreply@blogger.com (Adjust Your Set) — Tue, 24 Apr 2012 16:01:00 +0000

Home > Video of the Week > Euro 2012 England Team M&S Suits

VIDEO OF THE WEEK

BEHIND-THE-SCENES ACTION AS THE LIONS ARE TAILORED

Marks & Spencer, the Official Tailor to the England Team, have launched the formal dress for Euro 2012. Below is the behind-the-scenes film shot by Adjust Your Set to show the journey as the suits are made.

Read about the news on The Sun here.

Debenhams Beauty Club Awards

noreply@blogger.com (Adjust Your Set) — Tue, 17 Apr 2012 08:01:00 +0000

Home > Video of the Week > Debenhams Beauty Club Awards

VIDEO OF THE WEEK

DEBENHAMS BEAUTY CLUB AWARDS

This week the video Adjust Your Set produced for the Debenhams Beauty Club Awards has gone live on Debenhams TV. Over 20,000 fans took part in the voting for the Beauty Club Awards on the retailers Facebook page and a panel of expert judges decided this year's winners. Watch the video below.

Mercedes Benz Etoiles

noreply@blogger.com (Adjust Your Set) — Mon, 16 Apr 2012 15:06:00 +0000

Home > Video of the Week > Mercedes Benz Etoiles

VIDEO OF THE WEEK

MERCEDES BENZ ETOILES

This is a fantastic ad for Mercedes Benz entitled "Etoiles" (or Stars) by French collective H5. Directed by Ludovic Houplain, the film takes the viewer through an extraordinary journey with a soundtrack called "Road Game" by DJ Kavinsky. Enjoy!

Push the Button

noreply@blogger.com (Adjust Your Set) — Thu, 12 Apr 2012 15:47:00 +0000

Home > Video of the Week > Push the Button

VIDEO OF THE WEEK

ADD SOME DRAMA

We had to share this fantastic video with you from TNT launching a new TV channel in Belgium. Since going live a couple of days ago the video has now racked up over 4 million views on YouTube. Check out what happens when a big red sign is placed in the middle of a square asking people to "Push the Button".

Simple Savings

noreply@blogger.com (Adjust Your Set) — Tue, 10 Apr 2012 13:19:00 +0000

Home > Video of the Week > Simple Savings with M&S Money

VIDEO OF THE WEEK

START YOUR NEW TAX YEAR WITH M&S MONEY

Adjust Your Set has produced for M&S Money TV an animation to illustrate simple savings and investments. The animation answers key questions that consumers may have, including:

What types of ISA can I have? How does the tax year affect me? How much can I invest in an ISA?

Financial services can often be confusing and complex but using video we can bring these services to life through informative and engaging stories, providing a valuable customer experience and building both loyalty and trust. The animation is narrated by Phil Spencer from home-buying programme Location, Location, Location who has already presented a raft of videos for M&S Money TV. You can view the videos on the channel here.

M&S A Summer to Remember

noreply@blogger.com (Adjust Your Set) — Thu, 05 Apr 2012 13:33:00 +0000

Home > Video of the Week > M&S A Summer to Remember

VIDEO OF THE WEEK

MARKS AND SPENCER - A SUMMER TO REMEMBER

This week the latest summer campaign for Marks and Spencer launched. The TV ad, which went live on Wednesday 4th April, features Gary Barlow singing George Harrison's classic summer tune "Here Comes the Sun" joined by Lisa Snowdon, Myleene Klass, Dannii Minogue, Noemie Lenoir, Jamie Redknapp and Twiggy. The ad shows the celebrities enjoying a quintessentially British summer with garden parties, sport days, boating and football.

Adjust Your Set produced a raft of behind the scenes content to compliment the campaign including, the story behind the ad, celebrity summer tips and their thoughts on the perfect summer. You can watch all the videos on M&S TV here.

Will Barnett, Creative Director at Adjust Your Set said of the shoot, "we're incredibly proud of the story we've created around this campaign for M&S. The behind the scenes content has allowed us to create different levels of engagement and capture individual scenes that has brought to life a 'Summer to Remember'."

Retailer Video Strategies

noreply@blogger.com (Adjust Your Set) — Tue, 03 Apr 2012 09:11:00 +0000

Home > Industry Thoughts > Digital Signage for fashion

FASHION RETAILERS USING VIDEO

Working examples of instore video strategies...

Walk into Kurt Geiger's Covent Garden store and you'll find downstairs an interesting instore video experience that is helping the retailer build faster emotional connections to it's products.

The touchscreen is positioned inside of a floor to ceiling mirrored wall, the space around the screen is wide and luxurious with two lavish modern sofas facing the screen.

Trying shoes on is immediately enhanced by full access to mirrors and the latest fashion advice from the video content.

It is a relaxing experience and being able to personally select videos instore is priceless.

The above image comes from another interesting instore video experience - this time it's at Westfield's Future Fashion installation.

Users at Westfield are able to select trending products they personally want to see. The instore screens then personalises the content to a users selections. An email of the selections can be sent to the shopper and the signage also displays social mentions of the event as a way to reward sharers and build interaction with the brand.

Made of Imagination

noreply@blogger.com (Adjust Your Set) — Thu, 29 Mar 2012 12:08:00 +0000

Home > Video of the Week > Sony Xperia Ad

VIDEO OF THE WEEK
SONY USES CHILDREN'S IMAGINATION TO BRING XPERIA TO LIFE

The latest TV ad for the Sony Xperia smartphone has harnessed the power of children's imagination to illustrate what goes on inside the devices. Using stop motion animation and by the acclaimed director Wes Anderson, one boy's vision is brought to life in this video.

How many UK Smartphones?

noreply@blogger.com (Adjust Your Set) — Wed, 21 Mar 2012 12:05:00 +0000

Home > Industry Thoughts > UK Smartphone numbers

UK SMARTPHONES AND TABLETS

How many Smartphones and Tablets are there in the UK?

It is estimated that there has been 33.3 million smartphone sales since April 2005, with Smartphones now representing almost 50% of the mobile phone sales in the UK (source: Ofcom).

Kantar, a global provider of market insights recently estimated there to be almost 6 million Tablet computers in the UK by 2013. 73% of these are assumed to be Ipads (source: Guardian article).

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Best product videos

noreply@blogger.com (Adjust Your Set) — Tue, 20 Mar 2012 15:33:00 +0000

Home > Industry Thoughts > Best product videos

THE BEST PRODUCT VIDEOS

How do you make product videos work for your marketing?

In the words of David Ogilvy "we sell or we die" and if you have a niche product or you are selling a new product then it is down to selling to an audience directly.

Product Video Benefits: If we as companies or individuals can sell ourselves directly and quickly to those who matter the most to us then the business of selling is very meaningful. Why? Because products stack up in warehouses and manufacturing lines if we don't sell directly to those who actually need something the most.

Product Video Reviews:

1960's Findus explains their boneless fish fingers to their audience.

Tricks to product videos: This could be easy or hard depending on how you make the most of your assets. One asset that can't be ignored is Social TV. Today, if you can produce a good product video outlining your key product values with your target audience in mind, then you can share this video directly and instantly to those online who matter the most (example: Dollar Shave Club)

Ojai Taxidermist introduces his product using his personality.

Product Video Hints: Social TV is everywhere that an audience exists online and if you can understand where your audience exists then you should make it your business goal to be the most social of video content in these relevant searches and impactful social neighbourhoods.

Matthew Epstein's video resume directly targets his audience.

The Perfect Product Video: The best product video should be friendly and familiar to the target audience online. It should always carry recommendations within the video and ideally provide a solution to a rising popular (potentially seasonal) issue that your target audience might need or welcome products around.

Debenhams TV mens gift guide for women stuck at Christmas.

The Future of Product Videos?: The future may be for brands to make more out of their peer to peer product recommendations using product videos as an essential catalyst in forming peer reactions, shares, likes, reviews, comments, posts e.t.c.

A good example of this is Zappo's new Tweet wall that makes shopping overall more social by making it easy to browse and discover product videos through the curation of a real time wall of peer to peer (or staff) product Tweets.

Adjust Your Set recently won a Branded Content 2011 Brightcove Innovation Award for Best Customised Player with Thomas Pink TV and Facebook Player.

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Bringing Luxury to Life

noreply@blogger.com (Adjust Your Set) — Mon, 19 Mar 2012 17:14:00 +0000

Home > Video of the Week > Bringing Luxury to Life

VIDEO OF THE WEEK

BRINGING LUXURY TO LIFE

Cartier's latest film, "L'Odyssée de Cartier" brings to life the luxury of the brand. For the very first time, Cartier decided to create a cinema epic focusing on its history, values and inspiration, it's artistic and universal scope. Directed by Bruno Aveillan the film is beautifully shot and you may have already seen a shorter version on TV. Enjoy the film here!

Fringe! First Love

noreply@blogger.com (Adjust Your Set) — Mon, 19 Mar 2012 10:43:00 +0000

Home > Video of the Week > Fringe! First Love

VIDEO CAMPAIGN OF THE WEEK

FIRST LOVE

Fringe! East London Gay Film Festival (12-15th April 2012) are harnessing the power of video to engage their audience by introducing the First Love project. Inspired by Dan Savage’s hugely successful ‘It Get’s Better’ campaign, which generated over 30,000 unique video entries and 40 million views, the festival team are asking: who/what was your first love?

The premise is this: love is a human right and it takes on infinite shapes. The Fringe! team are asking for each contributor to shoot a 1-3min account of their first love, be it their first boyfriend or girlfriend, their pet rabbit, playing the guitar…each account is equally valid. The videos can be shot using webcam technology, camera phones, home video recorders, Flip Cams, Canon 5 & 7D’s- any format that people can get their hands on. It is completely democratic.

Anyone can shoot a film- the aim is to document as many unique and diverse testimonies as possible; be it gay, straight, black, white, young, old, transgendered- the more videos that are collected, the better. The project aims to challenge mainstream media representations of love, as far too often these simply aren’t varied enough. A selection of the films will be screened at Rich Mix cinema as part of the festival.

Have a look at the videos that have been uploaded so far to the Vimeo channel, and join the campaign by submitting your own to: fringefirstloveproject@gmail.com . Alternatively, upload your film to your YouTube account and hashtag it with #firstlove in the title to be included.

To find out more about the First Love video project, and about Fringe! East London Gay Film Festival (12-15th April 2012), please visit:

http://fringefilmfest.com/
http://fringefilmfest.com/first-love-project
http://vimeo.com/fringefirstloveproject

Connected TV Strategies

noreply@blogger.com (Adjust Your Set) — Fri, 16 Mar 2012 11:34:00 +0000

Home > Industry Thoughts > Connected TV Strategies

CONNECTED TV OPINIONS

There has been a great deal of debate and discussion on connected TVs over the past 6 months. Of course Adjust Your Set has been a prominent part of this debate; launching our research with the IAB and whitepaper in October 2011 and last month launching the M&S Smart TV app on the Samsung platform.

Much has yet to be decided when it comes to content on connected TVs; how will audiences navigate around the content? How will they find it? How will they make purchases? What has become clear from reading various articles over the past few weeks is there is a general feeling that the broadcast and advertising industries must unite to provide an integrated and collaborative user experience; from TV screen to app, from programming content to ad. That is the future of television.

We often list stats and facts for you, but in today's blog post we wanted to highlight a couple of other peoples interesting opinion about connected TVs:

Re-energized TV: more Social, more Interactive, more Engaging

Via iMediaConnection

"It should come as no surprise that social and TV have become fuel for each other’s fire."

"TV is no longer simply a box in your living room; rather it encompasses a set of screens spanning LCDs and game consoles throughout the house, computers at work and home, and mobile phones and tablets on your person,” says Ed Haslam, SVP/Marketing, YuMe.

The challenges facing connected TV

Via The Guardian Media Network

"The industry as a whole must work together to deliver a simple, consistent message to educate consumers about how to get the most out of today's new connected TVs."

"TV viewers today want much more from their viewing experience."

"Ultimately, it's about delivering enhanced TV services across multiple devices while remembering why consumers turn on their TV in the first place: to sit back and relax."

Quotes from Simon Woodward, CEO of digital TV specialist ANT.

Connected TV: the holy grail for content and advertising

Via The Guardian Media Network

"Connected TV provides what many view as the "holy grail" for content and advertising."

"Savvy marketers will grow to understand that the simple distribution of branded entertainment utilising connected TV apps may be equally as powerful in creating high levels of engagement as the more traditional ad spots."

"We'll soon see a climate where content is the message and that message will be one of deep engagement."

Quotes from Zachary Weiner, co-founder and north American president of the Connected TV Marketing Association

Order Up! One Connected Video Strategy to Go!

Via Stream Foundations

"The key reason most sites have embraced connected video is for its halo affect on other aspects of their digital strategy."

"The bottom line is you need to think multi dimensionally – your videos need to be available When, Where and How a viewer wants to consume them."

Quotes from Cameron Church @cameronchurch

Starbucks Introduce Yourself

noreply@blogger.com (Adjust Your Set) — Tue, 13 Mar 2012 12:29:00 +0000

Home > Video of the Week > Starbucks Introduce Yourself

VIDEO OF THE WEEK

STARBUCKS PERSONALISES ITS SERVICE

Starbucks has launched a new campaign to personalise it's coffee service. From tomorrow, 14 March, instead of writing the name of the drink ordered on the side of the cup, Starbucks staff will now write the customer's name.

Below is the brilliant video animation they've launched to highlight this service:

Kony 2012

noreply@blogger.com (Adjust Your Set) — Thu, 08 Mar 2012 18:16:00 +0000

Home > Video of the Week > Kony 2012

VIDEO OF THE WEEK
KONY 2012

Since being uploaded on Monday, the online video 'Kony 2012' has become an internet phenomenon, with social media sites buzzing with talk of the Ugandan war criminal. The aim of the campaign and video, made by activist group Invisible Children, is to raise global awareness about Kony and the atrocities at the hands of his Lord's Resistance Army (LRA) - mainly through strategic online campaigning and social media outlets.

Quite frankly, if you haven't watched or heard about this video, you've been living in the 1980's when viral video's were just a glimmer in Tim Berners-Lee's (inventor of "The World Wide Web" for you less tech geek people out there) eye!

The campaigners hope that through increased awareness, the US government will continue assisting the Ugandan government's efforts to have Kony arrested. The power of social media in this instance could certainly make a difference.

Marketing Innovation

noreply@blogger.com (Adjust Your Set) — Wed, 07 Mar 2012 16:06:00 +0000

Home > Video Event > Marketing Innovation

MI EXPO HIGHLIGHTS
2012 SHOWCASE FOR MARKETING INNOVATION

Yesterday we attended the Marketing Innovation Expo (#miexpo)and listened to a range of speakers discussing and showcasing 2012 marketing innovation.

Leading brands including Google, LivingSocial, YouTube, Penguin Books and The British Army discussed what they felt were the big trends and how businesses can use innovation to stay ahead of the curve. Anna Bateson from YouTube summed up three things you need for innovation “permission, space and sequencing” and highlighted the digital campaigns from Burberry as examples of leading innovation from a brand.

Various trends were outlined, from the changing customer journey, to always being switched on, localisation and personalisation as well as frictionless commerce. Omid Ashtari from Foursquare and previously at Google, discussed contextual experiences while Colin Cook at the British Army said the brand was going back to the “purity of social media.”

One of the key terms of the day that stood out and used by the team behind McLaren’s digital campaign was “everything for a reason.” Brands should definitely harness this when creatively brainstorming any new campaign, from print to outdoor to online video. Everything must be done for a reason and going back to the trends outlined by Niall Mckinney at The Knowledge Engineers, everything should relate back to the customer journey.

The highlight for us was the presentation from Hailo, the new Black Cab app. Russ Hall, co-founder of Hailo and genuine cabbie gave the presentation outlining how the business started and how it’s growing. His passion for the business really shone and certainly got everyone’s attention in the audience. There was definitely a lesson to be learnt from his presentation that brands, both big and small, should tap into the passion upon which they were founded in all marketing campaigns and engagement with their customers.

Of course for Adjust Your Set we feel innovation is in video, and more specifically video strategies for brands as they engage with consumers across multiple channels and devices. For the rest of 2012 and into the next few years, innovation will very much focus on connected TVs and the UK Country Manager for eHarmony too touched on this trend with his discussion on social TV.

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Tesco Virtual Fashion

noreply@blogger.com (Adjust Your Set) — Fri, 02 Mar 2012 17:06:00 +0000

Home > Industry Thoughts > Virtual Fitting Rooms

ARE VIRTUAL FITTING ROOMS THE FUTURE OF ONLINE SHOPPING?

This week Tesco launched a Facebook-based virtual fitting room, allowing customers to find the perfect size and fit when they shop.

The tool claims to be the only one on the market to offer personalised styling and size recommendations via a 3D digital image. The customer uploads a photo of their face and another body type, or enters measurements, to then test out 50 items in the current season's collection. You can also try out different hairstyles and share with your friends via Facebook.

The retailer is also running a social media campaign to promote the service and a competition where users can upload pictures of their looks to be voted for by the Tesco fanbase on Facebook.

It's not the first time someone has attempted a virtual shopping experience. Selfridges launched a "next generation" fitting room for February's London Fashion Week. This service allowed customers to stand in front of various mirrors to capture an image or video of themselves trying on different clothes. Diesel Spain also created a Diesel Cam to allow users to share clothes they try on instore with their friends via Facebook.

Retailers will always be looking for the next revolution in customer service for online shoppers. At Adjust Your Set we work with a number of retailers to develop video strategies across their own websites, social media and connected TVs. By integrating click-to-purchase buttons within the video content it can provide an increase in sales.

Virtual fitting rooms could aid this aspect of the online shopping experience. Once customers have viewed branded content that details the fabric, how the clothing fits and moves, how it has been manufactured and the styles and trends a particular product can be worn, the next stage can be viewing that clothing on a virtual model of ourselves.

It will be interesting to see how this trend develops and which retailers will integrate it.

Do you think it will enhance the online shopping experience? Will you be trying the Tesco Virtual Shopper?

February Video Technology

noreply@blogger.com (Adjust Your Set) — Wed, 29 Feb 2012 11:57:00 +0000

Home > Video Technology > February Video Technology

FEBRUARY ROUND-UP OF VIDEO TECHNOLOGY

One of the most significant announcements in video technology this month comes from Adobe with the launch of Project Primetime, a fully integrated video technology platform. Elsewhere, Nokia has launched the new 808 PureView Symbian smartphone with a ground-breaking 41 mega pixel camera. And finally the upcoming Olympic Games continues to drive press coverage and in particular within a recent Evening Standard article, the importance of video technology was highlighted.

ADOBE

Digital content technologist Adobe has unveiled what it is claiming is the industry’s first fully integrated video technology platform, codenamed Project Primetime. It will enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. Project Primetime creates a single workflow that interconnects Adobe streaming technologies, content protection, analytics and optimisation with Auditude video advertising platform.

The platform, it has been claimed, will transform the way video content and ads are served and consumed. It will give media companies a solution to deliver and monetise their content across tablets, mobile phones, TV and PCs.

THE OLYMPICS

The Olympic Games have often been an inspiration for technological change, from the humble stopwatch to today’s ‘connected-games’. While the footage captured during the Beijing Olympics totalled more than all the previous games put together, this year’s London event will usher us fully into the HD era. It’s predicted that 90% of the world’s data traffic will be taken up with HD video in 2014.

The 1956 Games in Melbourne barely had three hours of footage flown to the US to be shown on a small number of independent TV channels and while the Tokyo Games in 1964 were broadcast via satellite link, most audiences didn’t have the capacity or understanding to fully appreciate its significance.

Neil Crocket the MD London 2012 at Cisco Systems was interviewed by the Evening Standard and said: "The big thing that's changed between this Game and the last Games in terms of networking is the absolute explosion of video. That's not just broadcast, it's also personal video filmed by spectators. And (London organising committee) Locog is using collaborative video technology in a way that no one would ever have thought of four years ago. It's been a major change in the world of IT."

NOKIA

At this year's Mobile World Congress 2012, Nokia announced the 808 PureView Symbian smartphone with a ground-breaking 41 mega pixel camera along with full HD 1080p recording capability.

The big draw for the camera is the 41mp camera. This has never been seen on a phone before and has been teamed with Nokia's pixel technology to produce sharp pictures, even in low conditions, along with the ability to easily share the images. For budding photographers and filmmakers this could make an ideal hand-held for when you're out and about.

Paddy Power Video

noreply@blogger.com (Adjust Your Set) — Tue, 28 Feb 2012 17:58:00 +0000

Home > Video of the Week > Paddy Power Video

FROM SOCIAL TO VIRAL

PADDY POWER'S LATEST CONTROVERSIAL CAMPAIGN GOES VIRAL - WHAT DO YOU THINK?

VOTE AT THE BOTTOM OF THE POST

It may be quite an extreme reaction from Paddy Power with their latest campaign "Chav Tranquilizer", but it's interesting to see how a viral campaign can spread from a simple comment by a follower on Facebook.

The "Chav Tranquilizer" ad was created following a post by a person called Dan Collins on Paddy Power's Facebook page that says "I hope the chavs don't ruin Cheltenham like they did Ascot..." Que a veterinary style hitman stalking the grounds of a racecourse firing darts at unsuspecting members of the public.

It's not the first time Paddy Power has caused controversy, but many are asking; has the brand gone too far? What do you think?

<p>&amp;amp;amp;lt;p&amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Quipol&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;lt;/p&amp;amp;amp;gt;</p>

Pinterest Advertising

noreply@blogger.com (Adjust Your Set) — Fri, 24 Feb 2012 11:00:00 +0000

Home > Industry Thoughts > Pinterest Advertising

PINTEREST ADVERTISING

Pinterest has certainly come into the fore in recent months. It already has 13 million monthly unique visitors with 200,000 of these coming from the UK and this is only set to continue. What stands Pinterest apart from other social media networks is its simplicity. It’s ability to show your personality and what you like, it’s about inspiration and creativity.

It’s a fantastic tool for brands to witness customer loyalty as consumers can add specific likes / interests to boards from the brand itself or even specific products. The tool allows interaction with other social networking sites like Twitter and Facebook therefore building on a brands solid fan base and followers. There are some best practices brands may want to consider including; pin from various sources rather than one specific site, repinning from within the site to engage with others and creating boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.

What brands need to consider however, is Pinterest is not just about selling your brand, but showing followers your personality and what inspires the brand. One of the most successful Pinterest brands to implement a strategy so far is Whole Foods. They already have 14,111 followers with 22 boards covering a wide range of categories from food, recycling, green living, holidays and cool kitchens. These diverse boards reveal more of the brand personality than simply selling health foods.

Like any new social networking tool there is always a risk it will be a passing fad. Like most new trends we’re guided by consumers and the question should be, when do brands join in? Whole Foods has shown that it does work well for them, and for those brands ready to engage their customers with the latest tool and show their personality, it's a fantastic platform to use.

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Old Spice Smell is Power

noreply@blogger.com (Adjust Your Set) — Tue, 21 Feb 2012 16:47:00 +0000

Home > Video of the Week > Old Spice Smell is Power

VIDEO OF THE WEEK

OLD SPICE STRIKES AGAIN

The Old Spice videos have had huge success over the past few years, gaining the brand enormous recognition and increasing sales. Each new transformation of the campaign is received by a loyal customer following and industry interest. The latest is no different.

Old Spice and Proctor & Gamble have teamed up to create co-branded campaigns featuring Old Spice's Terry Crews and the brands Bounce and Charmin.

The body spray's "Smell is Power" campaign takes Old Spice to new levels by invading the somewhat quiet and unimposing campaigns for Bounce and Charmin.

View the Bounce version here:

And the Charmin Freshmates version here:

Since launching, the Bounce video has received over 4million views on YouTube, gaining both awareness and loyalty for both brands. Who will Old Spice team up with next?