Home > Industry Thoughts >  Creating Social Videos

MAKING VIDEOS MORE SOCIAL

Technically Facebook's Frictionless Sharing, Apple's Siri Speech Recognition, Zeebox's social trending, Airtime and Google's Hangouts weren't on the itinerary for the first ever #Londonvideomeetup hosted by Kaltura. But in some ways after being at the event there now seems a greater expectation that all of these technologies start championing the triggers to successful social videos.

Living-room experiences have been with us for over 70 years and they have provided a complex discovery of many played out emotions to video including humour, happiness, shock, sadness, adoration, hate and perhaps more than this but on the whole shared emotions with entertainment.

Here are some facts to explain why todays technological opportunities are a big part of a new race to open up our living-room via shared emotions on the latest devices, platforms and Connected Televisions:

• Facebook's Frictionless sharing [social reader] acts like a big social TV guide by posting what you're reading/watching to your news feeds and friends automatically without you even being on Facebook. The social network can directly partner with a broadcasters website such as The Guardian using the Facebook's Frictionless permission protocol. 

• Google Plus Hangouts are not short of conversational social video opportunities including live broadcasts with members of the public and Barack Obama, not to mention viewing live Videos/films together with a friend in a Google Plus Hangout.

• Apple's Siri  technology has kicked off a recent speech recognition revolution with Google, AT&T Watson and Potter Voice all now trialling service initiatives that may perhaps evolve into a connected TV controlled by voice and integrated with devices for a fully social enabled viewing experience. 

#Londonvideo meetups presentation from Lindsey Kistler of YouView further explained that TV and the Internet are a match made in heaven, whilst John Freeman of Goldsmith Universities I2 Media Research quoted "sharing is an opportunity for humans to distribute something interesting or relevant for recognition"; Eddie Robbins of Groovy Gecko energetically identified live video events or broadcasts as a more exciting social video opportunity that people literally flock to.

The connected TV technology is much younger than tablets but under even greater pressure than tablet PC's [from the video and social industries] to perform a greater role in the living room especially.

Connected TV's must have the ability to (for ultimate living room convenience) merge available interfaces and converge with platforms that are socially 'switched-on' such as speech recognition, web camera interactions and frictionless sharing/posting to friends.  

Home > Industry Thoughts >  @IABUK Integration Event


HOW ONLINE HAS BECOME THE CENTRE OF INTEGRATION


Adjust Your Set attended the latest IAB event on the "integration". Discussing how, in an increasingly fragmented landscape, marketers are looking at new ways of using a wide range of media to reach their target audience.


Here are some of the top soundbites and stats:

• Digital is no longer a channel  

• Use awareness to start a conversation (of course video is a great example of how brands can drive conversation) 

• Tell stories across channels. There are no fullstops to a campaign!

• 25% of consumers in IAB research use tablets to watch video - 18% on the PC 

• Only 1% of consumers use their tablet in the bathroom...(this drove some interesting debate regarding the number of those who wouldn't 'admit' to using their tablet in the bathroom! We're sure the number is much higher) 

• The majority of time users are on tablets is when they're watching TV - the dual screen viewing experience (again this is an interesting point, as although 51% are interacting in front of the TV on their tablets, how many of them are engaging with the content they're watching?)

Home > Video of the Week > Euro 2012 England Team M&S Suits

VIDEO OF THE WEEK

BEHIND-THE-SCENES ACTION AS THE LIONS ARE TAILORED

Marks & Spencer, the Official Tailor to the England Team, have launched the formal dress for Euro 2012. Below is the behind-the-scenes film shot by Adjust Your Set to show the journey as the suits are made.

Read about the news on The Sun here.

Home > Video of the Week > Debenhams Beauty Club Awards

VIDEO OF THE WEEK

DEBENHAMS BEAUTY CLUB AWARDS

This week the video Adjust Your Set produced for the Debenhams Beauty Club Awards has gone live on Debenhams TV. Over 20,000 fans took part in the voting for the Beauty Club Awards on the retailers Facebook page and a panel of expert judges decided this year's winners. Watch the video below.

Home > Video of the Week > Mercedes Benz Etoiles

VIDEO OF THE WEEK

MERCEDES BENZ ETOILES

This is a fantastic ad for Mercedes Benz entitled "Etoiles" (or Stars) by French collective H5. Directed by Ludovic Houplain, the film takes the viewer through an extraordinary journey with a soundtrack called "Road Game" by DJ Kavinsky. Enjoy!

Home > Video of the Week > Push the Button

VIDEO OF THE WEEK

ADD SOME DRAMA


We had to share this fantastic video with you from TNT launching a new TV channel in Belgium. Since going live a couple of days ago the video has now racked up over 4 million views on YouTube. Check out what happens when a big red sign is placed in the middle of a square asking people to "Push the Button".

Home > Video of the Week > Simple Savings with M&S Money

VIDEO OF THE WEEK

START YOUR NEW TAX YEAR WITH M&S MONEY 



Adjust Your Set has produced for M&S Money TV an animation to illustrate simple savings and investments. The animation answers key questions that consumers may have, including: 


What types of ISA can I have? How does the tax year affect me? How much can I invest in an ISA?

Financial services can often be confusing and complex but using video we can bring these services to life through informative and engaging stories, providing a valuable customer experience and building both loyalty and trust. The animation is narrated by Phil Spencer from home-buying programme Location, Location, Location who has already presented a raft of videos for M&S Money TV. You can view the videos on the channel here.

Home > Video of the Week > M&S A Summer to Remember

VIDEO OF THE WEEK

MARKS AND SPENCER - A SUMMER TO REMEMBER

This week the latest summer campaign for Marks and Spencer launched. The TV ad, which went live on Wednesday 4th April, features Gary Barlow singing George Harrison's classic summer tune "Here Comes the Sun" joined by Lisa Snowdon, Myleene Klass, Dannii Minogue, Noemie Lenoir, Jamie Redknapp and Twiggy. The ad shows the celebrities enjoying a quintessentially British summer with garden parties, sport days, boating and football.

Adjust Your Set produced a raft of behind the scenes creative video content to compliment the campaign including, the story behind the ad, celebrity summer tips and their thoughts on the perfect summer. You can watch all the videos on M&S TV here.

Will Barnett, Creative Director at Adjust Your Set said of the shoot, "we're incredibly proud of the story we've created around this campaign for M&S. The behind the scenes content has allowed us to create different levels of engagement and capture individual scenes that has brought to life a 'Summer to Remember'."

Home > Industry Thoughts > Digital Signage for fashion

FASHION RETAILERS USING VIDEO WALLS

Working examples of instore video strategies...

 

 

Walk into Kurt Geiger's Covent Garden store or Harrods and you'll find interesting instore video experiences that are helping the retailers build faster emotional connections to it's products.

 

The touchscreen in Kurt Geiger's Covent Garden store is positioned inside of a floor to ceiling mirrored wall, the space around the screen is wide and luxurious with two lavish modern sofas facing the screen.

 

Trying shoes on is immediately enhanced by full access to mirrors and the latest fashion advice from the video content.

 

It is a relaxing experience and being able to personally select videos instore is priceless.

 

 

The above image comes from another interesting instore video experience - this time it's at Westfield's Future Fashion installation. 

 

Users at Westfield are able to select trending products they personally want to see. The instore screens then personalises the content to a users selections. An email of the selections can be sent to the shopper and the signage also displays social mentions of the event as a way to reward sharers and build interaction with the brand.