MAKING VIDEOS MORE SOCIAL
Technically Facebook's Frictionless Sharing, Apple's Siri Speech Recognition, Zeebox's social trending, Airtime and Google's Hangouts weren't on the itinerary for the first ever #Londonvideomeetup hosted by Kaltura. But in some ways after being at the event there now seems a greater expectation that all of these technologies start championing the triggers to successful social videos.
Living-room experiences have been with us for over 70 years and they have provided a complex discovery of many played out emotions to video including humour, happiness, shock, sadness, adoration, hate and perhaps more than this but on the whole shared emotions with entertainment.
Here are some facts to explain why todays technological opportunities are a big part of a new race to open up our living-room via shared emotions on the latest devices, platforms and Connected Televisions:
- Facebook's Frictionless sharing [social reader] acts like a big social TV guide by posting what you're reading/watching to your news feeds and friends automatically without you even being on Facebook. The social network can directly partner with a broadcasters website such as The Guardian using the Facebook's Frictionless permission protocol.
- Google Plus Hangouts are not short of conversational social video opportunities including live broadcasts with members of the public and Barack Obama, not to mention viewing live Videos/films together with a friend in a Google Plus Hangout.
- Apple's Siri technology has kicked off a recent speech recognition revolution with Google, AT&T Watson and Potter Voice all now trialling service initiatives that may perhaps evolve into a connected TV controlled by voice and integrated with devices for a fully social enabled viewing experience.
#Londonvideo meetups presentation from Lindsey Kistler of YouView further explained that TV and the Internet are a match made in heaven, whilst John Freeman of Goldsmith Universities I2 Media Research quoted "sharing is an opportunity for humans to distribute something interesting or relevant for recognition"; Eddie Robbins of Groovy Gecko energetically identified live video events or broadcasts as a more exciting social video opportunity that people literally flock to.
The connected TV technology is much younger than tablets but under even greater pressure than tablet PC's [from the video and social industries] to perform a greater role in the living room especially.
Connected TV's must have the ability to (for ultimate living room convenience) merge available interfaces and converge with platforms that are socially 'switched-on' such as speech recognition, web camera interactions and frictionless sharing/posting to friends.