VIDEO OF THE WEEK
MARKS AND SPENCER - A SUMMER TO REMEMBER
This week the latest summer campaign for Marks and Spencer launched. The TV ad, which went live on Wednesday 4th April, features Gary Barlow singing George Harrison's classic summer tune "Here Comes the Sun" joined by Lisa Snowdon, Myleene Klass, Dannii Minogue, Noemie Lenoir, Jamie Redknapp and Twiggy. The ad shows the celebrities enjoying a quintessentially British summer with garden parties, sport days, boating and football.
Adjust Your Set produced a raft of behind the scenes creative video content to compliment the campaign including, the story behind the ad, celebrity summer tips and their thoughts on the perfect summer. You can watch all the videos on M&S TV here.
Will Barnett, Creative Director at Adjust Your Set said of the shoot, "we're incredibly proud of the story we've created around this campaign for M&S. The behind the scenes content has allowed us to create different levels of engagement and capture individual scenes that has brought to life a 'Summer to Remember'."