Monday, 19 March 2012

Fringe! First Love

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VIDEO CAMPAIGN OF THE WEEK

FIRST LOVE

Fringe! East London Gay Film Festival (12-15th April 2012) are harnessing the power of video to engage their audience by introducing the First Love project. Inspired by Dan Savage’s hugely successful ‘It Get’s Better’ campaign, which generated over 30,000 unique video entries and 40 million views, the festival team are asking: who/what was your first love?

The premise is this: love is a human right and it takes on infinite shapes. The Fringe! team are asking for each contributor to shoot a 1-3min account of their first love, be it their first boyfriend or girlfriend, their pet rabbit, playing the guitar…each account is equally valid. The videos can be shot using webcam technology, camera phones, home video recorders, Flip Cams, Canon 5 & 7D’s- any format that people can get their hands on. It is completely democratic.

Anyone can shoot a film- the aim is to document as many unique and diverse testimonies as possible; be it gay, straight, black, white, young, old, transgendered- the more videos that are collected, the better. The project aims to challenge mainstream media representations of love, as far too often these simply aren’t varied enough. A selection of the films will be screened at Rich Mix cinema as part of the festival.

Have a look at the videos that have been uploaded so far to the Vimeo channel, and join the campaign by submitting your own to: ringefirstloveproject (at) gmail dot com. Alternatively, upload your film to your YouTube account and hashtag it with #firstlove in the title to be included.




To find out more about the First Love video project, and about Fringe! East London Gay Film Festival (12-15th April 2012), please visit:

http://fringefilmfest.com/
http://fringefilmfest.com/first-love-project
http://vimeo.com/fringefirstloveproject


3 comments:

Richard Castillo said...

I haven't got the chance to participate in this First Love video project. But I think it is never too late right? So, to answer the question who/what was my first love, it'll be my family because, ever since I was born they are all there loving me through thick and thin.

Adjust Your Set said...

Hi Richard! The best thing to do is get in touch with fringefirstloveproject (at) gmail dot com.

Hope that helps!!

Yolonda C. Parker said...

Empowering people to make their own choice is very life affirming. Glad that there are such venues wherein one can create a video that presents ones love testimony and post them. Diversity and acceptance and tolerance is human trait that should set us free.

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