M&S SMART TV APP LAUNCHED
Marks and Spencer launches a Smart TV App for M&S TV (Febuary 2012).
This is a first for branded content expanding into new mult-channel opportunities that until recently only the likes of the BBC and LoveFilm have attempted.
M&S believe an opportunity is arrising where customer are beginning to interact with their TV sets, especially Samsung's Smart TV. Sienne Veit, head of mobile, R&D for new channels at M&S reported: “We’re seeing more customers shopping from the comfort of their sofa, and there is absolutely a relationship between TV and retail.”
Samsung's TV app from Marks and Spencer is available from today (2nd February). It includes branded M&S video content from the M&S TV channel including top tips, insights, how-to's and complete guides to food, non-food and fashion.
See the full coverage from Marketing Week here.