JANUARY ROUND-UP OF VIDEO TECHNOLOGY
January has certainly been awash with technology news, particularly following CES in Las Vegas. Generally the overall theme of CES 2012 was convergence. The convergence between multiple devices within the home, how they communicate with each other and with consumers themselves. We now have access to information across smartphones, tablets, computers and connected TVs and it is the convergence of these platforms, along with appliances from your washing machine to the fridge, that will revolutionise the "connected-home".
To view a detailed overview of CES 2012, visit this blog post here.
Samsung
One particular piece of technology from CES that stood out was the Samsung Smart Window - an oversized transparent one-way mirrored touchscreen. The Smart Window provides a view of both the physical and virtual world which can be manipulated using 'blind apps'.These digital blinds control the amount of actual light that comes in through the Smart Window.
HTML5
In other video technology news HTML5 has continued to become more prevalent as technologists look for easier ways to build and integrate online video across multiple platforms.
Brands are entering an era where almost any device or
surface can have an internet connection and video can be displayed almost anywhere
– Cisco recently claimed, by 2015 1 million minutes of video will cross the
internet every second. As connected TVs continue to enter the home video
content will need to transfer across all companion devices to ensure brands
have an on-going and uninterrupted conversation with audiences. With the ease
at which it can support video content on whatever platform, HTML5 will be the
key advocator for multichannel engagement.
As well as it's support for video content, HTML5 is also fundamental in transforming how apps are created. As more devices and platforms enter the market, relevant apps have to be created, from Android, Blackberry, Samsung, LG and Apple. Marketing strategies nowadays are developed to reach the largest possible audience but to do this they need apps developed across each platform. While HTML5 can underpin the development of apps on competitive platforms there is still a way to go to allow compatibility across them all.
YouTube
Google has also been making updates in video technology and this month announced updates to YouTube's browse, video editor and video manager pages. Channels have moved into the focus on YouTube and according to Google the updated page helps users "find even more great channels on YouTube."
Google+
Elsewhere in Google's Universe the company has been making changes to the way consumers can share and interact with videos on Google+. Previously consumers were able to use Hangouts or watch YouTube videos embedded within Google+, but as of January you're now able to make your own videos using your webcam.
YouTube Google has also been making updates in video technology and this month announced updates to YouTube's browse, video editor and video manager pages. Channels have moved into the focus on YouTube and according to Google the updated page helps users "find even more great channels on YouTube."
Google+ Elsewhere in Google's Universe the company has been making changes to the way consumers can share and interact with videos on Google+. Previously consumers were able to use Hangouts or watch YouTube videos embedded within Google+, but as of January you're now able to make your own videos using your webcam.
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