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BROADCAST VIDEO EXPO
BROADCAST VIDEO EXPO HIGHLIGHTS
This week was Broadcast Video Expo 2012, the show deemed one of the largest events of its kind in the UK with over 15,000 broadcast and audio professionals in attendance. It showcases over 300 companies exhibiting alongside an extensive programme of seminar content.
Adjust Your Set headed down to Earls Court over the three days to attend the various seminars and try out some of the new production equipment on show.
Our own Founder and CEO Chris Gorell Barnes, presented alongside Justin Khaksar from Brightcove in the Content Delivery Theatre. Together they discussed brands becoming media companies and the need for brands to have a video strategy, from online channels to connected TVs. Chris used Adjust Your Set’s work with Marks & Spencer to illustrate the points.
“It’s not just about the quality of the video that must be considered, but the quality of the video experience.”
Our own seminar led on nicely to Thursday’s Red Bee Media session on ‘Are Brands the new Broadcasters?’ Red Bee Media presented several lessons that brands must consider as they become broadcasters including; see people as audiences and not consumers, be reactive to your audience and of course consider dual screen experiences. They illustrated their points with their own work with Bacardi and the US series The Walking Dead on the FX channel which they created an interactive app for.
“Good content is remembered and spread”
Following Red Bee Media, Thinkbox presented a session on Connected TVs. Matt West, Planning Manager at Thinkbox, revealed interesting statistics including:
- 68% of people watch catch up TV via BBC iPlayer compared to 36% for the next VOD service with iTV
- Currently 4% of TVs in the UK are connected TVs
Matt highlighted the need for convergence across the various TV manufacturers and perhaps a way forward could be the integration of Google’s Android operating system across all connected TV devices. Matt also used the example of the Samsung M&S Smart TV app, developed by Adjust Your Set, to show how brands are entering the connected TV arena.
Broadcast Video Expo also runs The Production Show, specifically targeting those entering and already working in the production industry. Below are some of the key highlights from The Production Show:
- One session provided interesting insight into the use of effective, but cheaper vintage lenses with a lens adaptor on a Canon 5D in order to achieve a unique and stylised look.
- We attended the ‘Sex Factor’ session about why women lose out on media jobs. There were some shocking statistics that showed although more women than men enter the industry in their early 20’s, work longer hours and do more training, 51% of these women leave by the time they’re 35. In order to combat this the industry is encouraging women to network more and learn their rights.
- There was a lot of talk about the importance to think about post-production on set and how less footage is sometimes more when it comes to the edit.
- The Albert Carbon Calculator was interesting – it lets you work out how much greenhouse gas is emitted as a direct result of a film shoot. Hopefully it will take the industry one step closer to thinking more economically on shoots.
- There was also a presentation by the former art director of Elle magazine and Tatler talking about the change from film to digital and the importance of constantly evolving technology so you can keep delivering the very best to clients.
- One of the key highlights of the show were the seminars hosted at the Arri Production Skills Centre. Gavin Struthers the DoP on Downtown Abbey discussed why he chose to film the second series using the ALEXA camera. He provided interesting insight into how big scale productions deal with the workflow and how the DoP designs the look and style of the show.
Lots of buzz around the GoPro HD cameras at #bve2012
Just saw some amazing 3D time lapse technology by site-eye at #bve2012 it can shoot continuously for years
Great to see the M&S smart TV app developed by @AdjustYourSet shown in the @Thinkboxtv Connected TV preso at #bve2012
Great Q&A session on production on a budget and aesthetics of using old lenses at #bve2012