SOCIAL STATISTICS
We've created the below blog post on social statistics taken from various sites and research over the past couple of years. This includes statistics on social commerce, F-commerce (Facebook commerce) and social video.
SOCIAL COMMERCE
- 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)
- 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
- 83% of all holiday shoppers are influenced by customer reviews. (ChannelAdvisor "Consumer Shopping Habits Survey", August 2010)
- Nearly two-thirds (64%) of the UK population have researched products/services online within the last 3 months. (European Commission, May 2010)
- Heavy social networkers aged 11-14 are 65% more likely to buy clothes online, 40% more likely to buy books online and 20% more likely to purchase music downloads [Source: TGI, via MediaTel, July 2010]
- Two-thirds of 1,000 respondents said they would be prepared to spend on low-value items on social commerce pages quoting a price range of between $1.60 and $80, but most would not consider purchasing high price items (Source: Havas Media Social and Lightspeed research, July 2011)
- Below is a fantastic infographic on social commerce.
F-COMMERCE
- 1000: Number of diapers P&G sold on its f-store in under an hour (Source: Social Commerce Today)
- 1,000 or so Brits (89%) have never made a purchase via Facebook and half of those have no interest in doing so (Source: Havas Media Social and Lightspeed research, July 2011)
- Almost one fifth (17%) believed they would buy from a social network if it was easier than the traditional ecommerce experience (Source: Havas Media Social and Lightspeed research, July 2011)
- Click-through rates on Facebook walls are 6.5% (Source: Social Commerce Today)
- 67% of retailers plan to use Facebook to drive traffic to their e-commerce sites (Source: Social Commerce Today)
- 53% of retail transactions involving Facebook directly converted (from Facebook to checkout). (Source: Efficient Frontier, November 2010)
SOCIAL VIDEO
- There are 20 million YouTube videos uploaded to Facebook each month. (Source: GigaOM, June 2010)
- There are more than two billion views on YouTube each day. (Source: Econsultancy blog, July 2010)
- 48 hours of video content is uploaded to YouTube every minute (Source: YouTube)
- Every auto-share tweet from YouTube results in roughly 6 new YouTube views and consumers who find new videos to watch via friends or influencers on social networks are more likely to view and complete watching an entire video. (Source: Brightcove)
