VIDEO OF THE WEEK
FINDAPROPERTY.COM RAP
This week the Adjust Your Set team has chosen the latest FindaProperty.com campaign 'Rapping Dad' as our Video of the Week. While the brand has posted the video on YouTube, it's success lies in the bespoke landing page created for the campaign http://rap.findaproperty.com/ and the engagement it's driving with audiences.
The website invites audiences to submit their email addresses for a chance to participate and create their own rap, as well as share and comment on the videos with friends via social media. This initial launch of the campaign will be followed by a nationwide competition to find members of the public who can "beat the FindaProperty.com rap".
The campaign, created by BMB (Beattie McGuiness Bungay) in conjuction with the rapper Dabbla, aims to differentiate FindaProperty.com from it's competitors Rightmove and uses an "everyman" character rapping at super-quick speeds. As well as the original campaign on the site you can also find a rapping Granny and rapping parents played by the same actor.
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