Home > Video of the Week > Evolution of Online Video
EVOLUTION OF ONLINE VIDEO
Adjust Your Set produced a video to illustrate the impact that an evolution of online video has had on brand engagement.
Mass communication was born in 1922 when the first radio broadcasts went live in London
with the purpose to entertain the masses. Over time mass communication and production has led to mass marketing. But today the internet allows a totally different form of communication, social communication. Brands can join this modern communication form exceptionally well, but they must personalise their communications to attract the right conversation with the right audience directly.