Home > Video Statistics > Videos SEO Statisitcs

VIDEO SEO STATISTICS

What are the facts behind Video SEO?

There are many factual articles and opinated views around video SEO marketing, most will name YouTube as the sole traffic provider for video views and they'd be wrong. Video content can index, rank and be found in top Google search results from any website. What's more if you're the Discovery Channel then video SEO increased video streams 123% in 2010 (Discovery Digital Media, 2010).


Your films, stories, video infographics and productions can all receive more views on your own site and your own branded player than you might project. Videos that you own and integrate into your site provide major attention to your products and services; and Including video SEO within your campaign strategy makes it easier to bridge a return on investing in complete video strategies.

38% of Google universal searches include video.  

(Comscore - Jan 2008)

Figure 2: A video search result

2008 began with some interesting studies into the performance of Google's 'new' universal search results.

Universal search results began life as search results that included images, maps, videos, listings, ratings and  news.



Optimisers, at the time were particularly interested to know more of the tools, techniques and efforts that were newly necessary to drive even more webpage traffic by using a 'new' rising type of search result that quickly became popular.

The internet optimisation industry as a whole looked at the way eyes focused on search results including video thumbnails. Traditional marketers were already familiar with organic, even paid search results but thumbnail images against webpage search results got some website owners hugely excited.

Figure 1: Focal heatmap research on typical eye concentrations in search.

Eye's focus on images, on relevant video thumbnails and not number one paid or organic search results. 

(Source: Searchengineland 2008 and SEOmoz 2011)



Video search results have a 41% higher click through than plain text results.  

(source: Aimclear)



90% of 2014 web traffic will be video. 

(source: Cisco Systems)


Video is 50 times more likely to get organic pagerank in Google than plain text results. 

(Source: Forrester) 

Following the many research thesis's in 'new' online habits that universal search results were creating; web marketers began to realise that times were'a changing especially as video was announced as a further way to improve dwell time on web pages (source: Microsft) and at just about the time when broadband internet connections were beginning to sweep the country.

Many marketers will be coming around to the methods of getting video found in search results. They may now be relying on YouTube players and pages, or submitting xml video sitemaps of their own. Perhaps even beginning to optimise the potential increases in conversion rate by tweeking all the assets that come with video content. 

In video search engine optimisation however the opportunity not to let go of is the need to optimise for recommendation engines as internet users spend increasingly long hours per month on social networks (See figure 3; The UK on average spend 7 hours on social networks a month. Source: Comscore). 

Optimising videos to be found quicker, played anywhere and convert to sales easier is the challenge for Video SEO's, especially those interested to help develop audiences and attract visits to client websites.

Figure 3: UK Social media habits 2011.

Adjust Your Set recently won a Branded Content 2011 Brightcove Innovation Award for Best Customised Player with Thomas Pink TV and Facebook Player.

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Home > Video Statistics >  Retail Video Statistics

RETAIL VIDEO STATISTICS

We've pulled together various industry statistics about the use of video content by retailers. At Adjust Your Set we work with a number of retail brands including Marks & Spencer, Thomas Pink and Debenhams who have seen an increase in brand engagment and sales since implementing branded content on their sites.

• Shoppers prefer to research products online prior to making in-store purchases and recommends making video content available in-store by kiosk, touchscreen and smartphone integrations. (Source: Cisco January 2011) 

• 75% of retailers rated video as a valuable merchandising feature in Q1 2011 (Source: eMarketer report on ecommerce video and merchants)

• Retail sites with video increase conversion by 30% (Source: L2 Specialty Retail Report, September 2010)

 

• Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Source: Comscore August 2010)

• Shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers (Source: Internet Retailer March 2011).

• Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Source: Internet Retailer February 2010)

• 61% of consumers have gone online in search of a review before making a purchase of a product or service (Source: Lightspeed Research Europe)

• A multichannel shopper spends between 15% and 30% more than the equivalent single channel user (Source: IDC Retail)

• Nearly three-quarters of US retailers featured video on their websites in Q4 2010 (up 55% from the year before) (Source: eMarketer report on ecommerce video and merchants)

• 46% of the top 50 retailers had no clips at all on the search engine (Source: eMarketer report on ecommerce video and merchants)

Home > Video of the Week > Address Is Approximate

VIDEO OF THE WEEK:

ADDRESS IS APPROXIMATE

From the opening scenes of this short film you would be forgiven for thinking this was another google streetview video, a la Mercedes Benz Escape The Map ( http://escapethemap.com/), but what is revealed is a wonderfully charming adventure taken by an office toy which comes to life when all the workers have left.

Cleverly considered filming, accompanied by a beautiful soundtrack, create a heartwarming tale.

Home > Industry Thoughts >  2012 Trends

FIVE KEY MARKETING TRENDS FOR 2012

Are you being served?

Chris Gorell Barnes, CEO of Adjust Your Set wrote a recent post on Econsultancy predicting key marketing trends for 2012.

In a fluctuating economic world, it is essential for brands to adapt. For 2012, businesses must become agile and adopt innovative strategies that engage with today’s increasingly ‘switched-on’ consumer. Here's how:

1. Advertising-as-a-service

2. Connected devices

3. Mobile

4. Multichannel Engagement

5. The Amazon Effect   

To read the article in full on Econsultancy, please click here.

 

Home > Video Statistics >  Multichannel Video Statistics

MULTICHANNEL VIDEO STATISTICS

Second screen viewing

We’ve listed below statistics around TV viewing and audience behaviour on second screens. We'll continue to update this post with any other research we find.

• 71% of Americans rate watching TV on any device among their favorite media activities (Deloitte March 2011)  

• Digital Clarity found that 80% of under-25s used a second screen to communicate with friends while watching TV and 72% used Twitter, Facebook or a mobile app to comment on shows.

• More than 85% of mobile and PC users access the web while watching TV. But only 24% were looking at content related to the TV programme, while others used it to text family and friends (56%), visit social networks (40%) and browse unrelated content (37%) (Nielson)
   

•  TV remains the most popular media channel, with 92% of consumers owning - and using - a set (Accenture). 

•  85% say they’re watching the same or more regularly-scheduled TV (Source: study by CTAM - the Cable & Telecommunications Association for Marketing)

• 46% say they’re more engaged with the programs and/or networks (Source: study by CTAM - the Cable & Telecommunications Association for Marketing) 

• 35% say they would visit the program/network website more frequently (Source: study by CTAM - the Cable & Telecommunications Association for Marketing) 

• 78% say they watch video on their tablets at home (74% for phones) (Source: study by CTAM - the Cable & Telecommunications Association for Marketing) 

• 76% of Italian’s watch video content on their mobile devices (Accenture).

• 77% of global consumers said they watch online video of some kind - whether through their desktops, laptops, web-enabled TVs or mobile devices (Accenture).

 We’ll be posting more statistics on Connected TVs, mobile video and social video soon.

Home > Video of the Week > Walk of Shame

VIDEO OF THE WEEK:

WALK OF SHAME BY HARVEY NICHOLS

This week's Adjust Your Set Video of the Week' goes to Harvey Nichols for their innovative Christmas ad. They've turned the idea of a shameful walk home the next morning after a night out on it's head. Instead you can strut, looking fabulous by wearing an outfit from the retailer. With the office Christmas parties taking place in London at the moment most people can relate to it; they've either done the 'walk of shame' themselves or know someone who has.Hopefully most people will take inspiration from this ad and purchase their festive outfits from Harvey Nichols, or face the dreaded walk of shame.

Home > Awards > Econsultancy Innovation Awards

ADJUST YOUR SET SHORTLISTED MOST INNOVATIVE DIGITAL AGENCY
The Econsultancy Innovation Awards shortlist is announced

Last week the Econsultancy Innovation Awards shortlist was announced with Adjust Your Set through to the final in the Most Innovative Digital Agency category and Innovation in Rich Media & Video for our work with Thomas Pink.

The winners will be announced at an awards ceremony on 23 February 2012 - keep your fingers crossed for us until then!

The full list is available here: http://econsultancy.com/uk/blog/8413-revealed-the-econsultancy-innovation-awards-2012-shortlist

Home > Video Statistics > Online Video Statistics

Online Video Statistics

We list below the latest research about online video: 

• In September 2011, 22.6 million people were exposed to at least one ad video in the UK (Source: comScore) 

• Consumers in the UK spend more than 200m hours watching online video (Source: Experian Hitwise) 

• 86% of the UK's online audience access sites in this category (video platforms) at least once a month (Source: Experian Hitwise)

• By 2015, video traffic will more than quadruple, and the Internet will be two-thirds made up of video. (Cisco's annual Visual Networking Index, June 2011)

• By 2015, 1 million minutes of video - the equivalent of 674 consecutive days of viewing - will cross the Internet every second (Cisco's annual Visual Networking Index, June 2011)

• The community of online video users will double to just over 1 billion people (Cisco's annual Visual Networking Index, June 2011)  

•  54% of online video viewers are female (Nielson report April 2011)

•  The UK emerged as the third strongest online video market in engagement with 166 videos watched for 17.0 hours on average per viewer (Source: comScore)

• Data shows that 26.9m people in the UK watched streamed video from home and work computers in April, with YouTube, attracting 19.5m unique users to be the most popular site. BBC.co.uk was second (9.1m), followed by Vevo (5.3m) and Facebook (4.4m). (Nielsen VideoCensus May 2011)

• Total hours spent with video-based entertainment will average eight hours per day by early 2013 - the equivalent of an entire night's sleep - and a majority of those hours will belong to online video (The Solutions Research Group)

• 20% of online video viewers click away from a video in the first 10 seconds or less (Visible Measures)

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Home > Industry Thoughts > Beauty Brand Dilemma

Beauty is in the eye of the beholder

Marketing Week’s Mary Lou Costa has published an article this week looking at the dilemma beauty brands face in their marketing strategies. She mentions a previous role she held at a magazine that featured models on the cover, frequently airbrushed to remove imperfections.

The widespread use of airbrushing in magazines and advertising has been widely debated in the past and is still a subject many brands must address. Mary Lou mentions a recent study by Credos about women’s attitudes to beauty brands.

75% of young women in the study said they would prefer models in ads to appear un-airbrushed. 61% said airbrushing of blemishes or spots is unacceptable, while 84% said altering body shape is unacceptable.

This week also saw the Swedish fashion chain, H&M in the press for the use of virtual bodies. The brand has been superimposing women’s heads on to the bodies of computer-generated mannequins and simply altering the skin tone in each picture to match the face of the model. Industry and charity figures have criticsied the technique for presenting young women with unrealistic body images.

Unfortunately the survey mentioned in the Marketing Week article also highlights some of the comments from respondents which agree with the use of airbrushing with one woman saying “a really pretty girl would make me want to buy the product more.” Apparently “over half the young women in the study say they take inspiration from adverts for their appearance and over a third want to look like the models they see.”


Mary Lou calls for more “strategic thinking from marketers” to solve the dilemma beauty brands face and interestingly uses the example of a US teen who has gained 2.5 million views on YouTube for her strategy to conceal acne. She’s become a hero to acne-suffering teens and as Mary Lou said “what she has achieved can offer some marketing inspiration to beauty brands too.”




Online video provides a way to shape and showcase a brand’s online message and build trust with its customers. Working with Liz Earle Adjust Your Set has produced for them inspirational and educational videos for their own bespoke online video channel Liz Earle TV. Liz Earle herself offers her own personal guide to achieving healthy, beautiful skin in the videos and includes various how-to and educational insider tips and advice for customers.

Both Boots and Procter & Gamble have already responded positively to the Credos study, committing to use more natural images in their advertising. Hopefully more beauty brands will follow suit and will consider online video as the platform to effectively communicate a positive message to customers.

Home > Video Strategies > Thomas Pink debuts in-store video

THOMAS PINK DEBUTS GLOBAL IN-STORE VIDEO

Adjust Your Set video content used in US stores and London shopping centres

Thomas Pink, the British based luxury shirtmaker, and part of the luxury goods group LVMH, has today announced a global multichannel strategy to integrate video content into its own stores, high profile London multi-retailers and sport sponsorship partners. Adjust Your Set, the leading multichannel video agency, has created the content from the current season’s AW11 creative and worked with the retailer to implement video across multiple screens within Thomas Pink stores in the US, Knightsbridge store Harrods and recently at the Cheltenham Open – the opener to the steeplechase racing season and a key sports partner of Thomas Pink.

The Thomas Pink store in Washington DC already includes a digital screen showcasing video from Pink TV, the online video channel developed and managed by Adjust Your Set. Stores in Miami and Mexico are due to launch in-store screens later this month.

Harrods recently unveiled a brand new escalator bank complete with five giant high-definition video walls - two of which standing at a staggering 13 feet-tall – offering brands the latest in digital media advertising opportunities. The luxury store will showcase a customised Christmas film from the Autumn / Winter 2011 Thomas Pink campaign.

Alex Field, head of marketing at Thomas Pink, says “video content is the ideal platform to bring to life the intricate detailing of our collection and while it’s proved successful online, we’re now able to bring this phenomenon into our stores and other luxury retail environments. We hope to take this latest strategy to additional stores and countries in the near future to ensure our customers have a holistic brand experience, both on and offline.”

Chris Gorell Barnes, CEO of Adjust Your Set said “brands are continually shifting their ad spend to alternative channels, particularly online. While online video provides a brand with its own broadcast platform and consumers with a consistent brand experience, we’re now entering an era where almost any device or surface can have an internet connection and video can be displayed almost anywhere. By providing in-store media for Thomas Pink we’re able to bring the products to life right at the point of sale, to help build engagement with the brand and increase sales.”

Adjust Your Set has been working with Thomas Pink since October 2009 when they launched their online video channel Pink TV. Since then over 135,000 people have viewed the video content online, from the brand heritage films to instructional videos such as how to tie a bow tie.

Home > Video of the Week > Streets Against The War

VIDEO OF THE WEEK

Streets Against The War

We stumbled across this film and wanted to share it with you as our Video of the Week. This film manages to marry up the stark backdrop of war with delicate animation and the message that if we come together as one, how much more beautiful and peaceful the world would be.