Debenhams TV has been shortlisted for the 2011 Dadi Award for the Best retail video campaign or website. All winning entries are to be announced on the 11th Novermber at Savilles Hall in Leeds. Tickets can now be booked through the Dadi Awards website.
Video: Retail video campaign: Debenhams TV a nominee at the Dadi awards 2011
Adjust Your Set included in a range of new best practise online video guides.
With the increasing use of online video it comes as no surprise that leading analysts and digital communities are producing online video whitepapers and guides on the best use of the medium.
Both Forrester Research and Econsultancy have recently produced papers outlining the growth of online video and the strategies employed by leading brands including Marks and Spencer, ASOS and Virgin Holidays. Brands are now facing a fragmented digital media landscape and consumers that have immediate access to information via the latest connected devices.
In order to engage with these tech-savvy consumers, brands are implementing online video communication strategies across social media, in-store screens, company websites, outdoor displays and connected TVs. The online video whitepapers by both companies detail the strategic benefits of video, the technological and production values behind it, audience engagement, syndication and measurement. Both also touch on the future for online video, particularly with the growth of connected TVs.
Forrester Research is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. They have written two online video whitepapers; Using Online Video To Drive Clicks And Conversions and a case study on How Marks and Spencer Uses Online Video to Boost eCommerce.
Econsultancy is a community where the world's digital marketing and ecommerce professionals can find independent advice and insight. Their reports, events and online resources help their members find the best suppliers and industry guidance. They have issued an Online Video Best Practise Guide.
"We're immensely proud to be included in these guides," said Chris Gorell Barnes, CEO of Adjust Your Set. "Video represents a major shift in the way that brands engage with consumers. To be considered an agency at the forefront of this phenomenon by commenting in the two papers, is a tremendous accolade to Adjust Your Set's work."
You can also download Adjust Your Set's own Video Commerce whitepaper for free or contact Adjust Your Set on info@adjustyourset.tv for more information. The above papers from Econsultancy and Forrester can be downloaded from the relevant websites at the cost stated.
The
Digi Awards recognizes specialist agencies leading the online digital revolution for
campaigns carried out within the UK. Adjust Your Set video agency was presented the
award at the Monster Digerati Party held at the Deflina in London. The
award event was attended by a range of agencies and clients nominated
for their work celebrating the most innovative use of digital media.
Both
M&S TV and The Royal Opera House video project “Danny Knows Best”
were highlighted by the judges as pioneering specialist video work by Adjust Your Set.
The judges mentioned Adjust Your Set’s “unique product offering” and
said that “it has created a good niche in optimising video.” Another
added, “its innovative approach connects brands to sales.”
Chris Gorell
Barnes, CEO of Adjust Your Set, said of winning “this truly is a
testament to the hard work by the Adjust Your Set team and the clients
we work with. We’re navigating an increasingly fragmented digital media
landscape and showing that the Holy Grail for the communications
industry is online video.”
This award follows a recent branded content win by Adjust Your Set for Best Customised Video Player for Thomas Pink
TV at the Brightcove Innovation Awards and receiving 8th place in the
Media Momentum Top 50 Fastest Growing Online Digital Media Companies in Europe.
