RETAIL VIDEO STATISTICS
We've pulled together various industry statistics about the use of video content by retailers. At Adjust Your Set we work with a number of retail brands including Marks & Spencer, Thomas Pink and Debenhams who have seen an increase in brand engagment and sales since implementing branded content on their sites.
- Shoppers prefer to research products online prior to making in-store purchases and recommends making video content available in-store by kiosk, touchscreen and smartphone integrations. (Source: Cisco January 2011)
- 75% of retailers rated video as a valuable merchandising feature in Q1 2011 (Source: eMarketer report on ecommerce video and merchants)
- Retail sites with video increase conversion by 30% (Source: L2 Specialty Retail Report, September 2010)
- Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Source: Comscore August 2010)
- Shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers (Source: Internet Retailer March 2011).
- Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Source: Internet Retailer February 2010)
- 61% of consumers have gone online in search of a review before making a purchase of a product or service (Source: Lightspeed Research Europe)
- A multichannel shopper spends between 15% and 30% more than the equivalent single channel user (Source: IDC Retail)
- Nearly three-quarters of US retailers featured video on their websites in Q4 2010 (up 55% from the year before) (Source: eMarketer report on ecommerce video and merchants)
- 46% of the top 50 retailers had no clips at all on the search engine (Source: eMarketer report on ecommerce video and merchants)
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