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MULTICHANNEL VIDEO STATISTICS

Second screen viewing

We’ve listed below statistics around TV viewing and audience behaviour on second screens. We'll continue to update this post with any other research we find.

• 71% of Americans rate watching TV on any device among their favorite media activities (Deloitte March 2011)  

• Digital Clarity found that 80% of under-25s used a second screen to communicate with friends while watching TV and 72% used Twitter, Facebook or a mobile app to comment on shows.

• More than 85% of mobile and PC users access the web while watching TV. But only 24% were looking at content related to the TV programme, while others used it to text family and friends (56%), visit social networks (40%) and browse unrelated content (37%) (Nielson)
   

•  TV remains the most popular media channel, with 92% of consumers owning - and using - a set (Accenture). 

•  85% say they’re watching the same or more regularly-scheduled TV (Source: study by CTAM - the Cable & Telecommunications Association for Marketing)

• 46% say they’re more engaged with the programs and/or networks (Source: study by CTAM - the Cable & Telecommunications Association for Marketing) 

• 35% say they would visit the program/network website more frequently (Source: study by CTAM - the Cable & Telecommunications Association for Marketing) 

• 78% say they watch video on their tablets at home (74% for phones) (Source: study by CTAM - the Cable & Telecommunications Association for Marketing) 

• 76% of Italian’s watch video content on their mobile devices (Accenture).

• 77% of global consumers said they watch online video of some kind - whether through their desktops, laptops, web-enabled TVs or mobile devices (Accenture).

 We’ll be posting more statistics on Connected TVs, mobile video and social video soon.