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ADJUST YOUR SET 'LIKES' VERSACE FOR H&M

In this TV ad to celebrate H&M’s / Versace collaboration, we go through the looking glass to see the Versace fembots as they are prepared for model life in the willy wonka-esque Versace Palace.


Donatella Versace plays puppet mistress come magician, teaching her models how to walk upstairs in heels or strut around in a cage.

With the strapline ‘My house. My rules. My pleasure’, Donatella certainly knows the standards she wants to achieve creatively in the fashion world, but is willing to poke fun at herself along the way, which I think gives this ad a refeshing sense of humour.

Since launching, sales of the Versace collection at H&M have gone through the roof.