WE WISH YOU A 'CONNECTED' CHRISTMAS
The shopping and television experiences are fast becoming a multi-channel connected journey. The Newest devices and connected platforms are driving increasing numbers of on-the-go shoppers (79% of smartphone owners use their connected devices to aid in shopping and 74% make a purchase according to Google in April 2011).
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| Connected TV's along with devices aid shoppers on-the-go |
Videos online are already playing a significant role in this with retailers like ASOS, net-a-porter and Marks & Spencer TV using video to enhance their customer’s on-the-go experiences. But times are changing; Cisco claims that by 2020 there will be 50bn connected tv devices in homes across the world. So how are consumers likely to interact with this new on-the-go internet? And how will the Christmas shopping experience change?
This year connected tv agencies and brands like M&S, John Lewis, Morrisons and Boots have created Christmas TV campaigns full of beautifully wrapped presents, celebrities and delicious food. While nowadays customers enjoy these campaigns, take note of the products on their Christmas list or browse via tablet, laptop or smartphone, the connected TV could create a very ubiquitous Christmas in the future. It has the ability to connect a broadcaster’s audience to a brands product page, embed social media conversations around a recipe and allow you to play a game-show that rewards you with QR code discount vouchers – all from the comfort of one connected screen.
It’s not surprising to see such a high figure from the Cisco report, but it will be interesting to see how a connect tv agency and connected tv clients might enhance the online shopping journey. Much has yet to be decided when it comes to content on connected TVs but it should create a sigh of relief for customers around the country fighting Christmas crowds on the high street.
By Chris Gorell Barnes, CEO of Adjust Your Set
View the full article on Cream Global
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