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Liz Earle, the multi award-winning British beauty brand, has appointed Adjust Your Set as its multichannel video agency. Liz Earle TV aims to build brand advocacy and engagement via informative and educational content for its customers. Bringing the Liz Earle brand to life, the videos will highlight the many layers of the brand, the products, the people, and their expertise as well as providing a rare insight behind the scenes of Britain’s best kept beauty secret.
Liz Earle offers her own personal guide to achieving healthy, beautiful skin, combining her years of experience as a researcher, writer, broadcaster and botanical specialist, with her lifelong passion for natural health and wellbeing. Liz will also dispel beauty-myths by providing informed, well researched, considered and balanced viewpoints.
Adjust Your Set video agency has built a video solution for Liz Earle complete with click-to-buy functionality. This enables customers to purchase products directly from the video content that will educate them about the importance of looking after their skin and how to use the range to get maximum results. Share buttons built into the player allow customers to send videos to their friends and families via social media, to further spread the word and build upon the loyal online community and following that the brand has already established. The films were shot on the Isle of Wight, the home of the brand, in various locations using interviews with the co-founders and team involved in the development and creation of the products, and customer testimonials. The range of videos available on Liz Earle TV will include brand heritage, how-to films, educational insider tips and advice, and gift guides - especially useful for customers in the run-up to the Christmas period.
Hannah Webley-Smith, Global Brand Director at Liz Earle Beauty Co, said, “Liz Earle TV affords us a huge opportunity to engage with our customers in a new and unique way; highlighting our company philosophy and history, plus the ‘quick and easy to use’ nature of our products. Education and engagement is and always has been at the heart of our brand and so we are really excited to be even more accessible 24 hours a day by sharing more of our brand directly with our customers via Liz Earle TV.”
Chris Gorell Barnes, CEO of Adjust Your Set video agency said, “Video is the only way to shape and showcase a brand’s online message, it offers a cost effective and adaptive strategy across multiple channels of engagement. In the case of Liz Earle we wanted to effectively convey the story of the brand via Liz herself and highlight the naturally active ingredients found in the products. Online video will provide the Liz Earle brand with increased awareness and enable the brand to continue to build on its loyal customer base.”
LIZ EARLE LAUNCHES ONLINE TV.
Adjust Your Set video agency to create and manage video content for Liz Earle TV
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| Caption: Liz Earle TV. |
Liz Earle offers her own personal guide to achieving healthy, beautiful skin, combining her years of experience as a researcher, writer, broadcaster and botanical specialist, with her lifelong passion for natural health and wellbeing. Liz will also dispel beauty-myths by providing informed, well researched, considered and balanced viewpoints.
Adjust Your Set video agency has built a video solution for Liz Earle complete with click-to-buy functionality. This enables customers to purchase products directly from the video content that will educate them about the importance of looking after their skin and how to use the range to get maximum results. Share buttons built into the player allow customers to send videos to their friends and families via social media, to further spread the word and build upon the loyal online community and following that the brand has already established. The films were shot on the Isle of Wight, the home of the brand, in various locations using interviews with the co-founders and team involved in the development and creation of the products, and customer testimonials. The range of videos available on Liz Earle TV will include brand heritage, how-to films, educational insider tips and advice, and gift guides - especially useful for customers in the run-up to the Christmas period.
Hannah Webley-Smith, Global Brand Director at Liz Earle Beauty Co, said, “Liz Earle TV affords us a huge opportunity to engage with our customers in a new and unique way; highlighting our company philosophy and history, plus the ‘quick and easy to use’ nature of our products. Education and engagement is and always has been at the heart of our brand and so we are really excited to be even more accessible 24 hours a day by sharing more of our brand directly with our customers via Liz Earle TV.”
Chris Gorell Barnes, CEO of Adjust Your Set video agency said, “Video is the only way to shape and showcase a brand’s online message, it offers a cost effective and adaptive strategy across multiple channels of engagement. In the case of Liz Earle we wanted to effectively convey the story of the brand via Liz herself and highlight the naturally active ingredients found in the products. Online video will provide the Liz Earle brand with increased awareness and enable the brand to continue to build on its loyal customer base.”
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