IMAGINATIVE VIDEO CAMPAIGNS
What makes an imaginative video campaign? Here's 3 examples:
Recently Alex at Adjust Your Set filled us all in on Rihanna's latest creative video promotion for her new fragrance - Rebel Fleur. The idea is that the user slides between the good or bad video of Rihanna. We all were inspired by the linear non linear flow, the voting system for liking one of the sides [good Rihana or bad Rihana] and the merger of a strong creative and technical video treatment.
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| Caption: Rihanna lets you choose her good or bad with stats also on who prefers which of her sides. |
Alistair also at Adjust Your Set caught us off guard recently with the Ads Worth Spreading video campaign by TED TV. The campaign was about showing new definitions of video advertising in the digital age, where you’re not confined to a traditional 30 second ad slot.
The theory is that in 2-3 mins you you can really tell a story, share an idea and make a connection with your audience. As TED put it ‘instead of ambush, offer a pleasurable, intelligent engagement’. And with that Al recommended 2 of his favourite videos from this series:
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| The Nokia dot campaign |
1. Nokia Dot
2. Intel's ‘The Chase’
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