JOIN THE SOCIAL VIDEO PARTIES

  ETHICALLY INCREASE VIDEO SHARES

 

By offering a simple feedback loop within your content, a brand is able to observe and act throughout all communications to make content more sharable by finding out firstly what makes people loyal satisfied content sharers (or quiet the reverse!)...

PICK ME UP DESIGN FESTIVAL 2013

On Friday 19th April 2013, I had the pleasure of attending 'Pick Me Up', a festival for contemporary graphic arts, design and illustration. The festival was started in 2010 and has been going strong since. Hosting everything from workshops and galleries, to late-night parties and hip pop-up shops, Pick Me Up is a hotbed of the trendiest modern culture.

Arguably the job of getting video views or marketing content should be to captivate a products (or services) energy, the type of energy only established by the most networked of content viewers who share and redistribute content advantageously...

 

 

 

IAB VIDEO ON DEMAND EVENT

This week we attended an event at the IAB UK on Video on Demand. A variety of agencies presented from Tremor Video to Videology, as well as Virgin Media and YouTube, all discussing the issues and opportunities surrounding Video on Demand, particularly around incremental reach.

OUR LATEST PRODUCTION TECHNIQUES

 

Last week Adjust Your Set spent three days down at Spectrecom Studios near Waterloo, filming staff and customer testimonials for one of our clients.

Lighting was everything on this shoot - we shot against a white infinity cove which we backlit softly to create a subtle vignette on the subject. We also used two 4ftx4ft Kino Flos (an Adjust Your Set favourite!) on either side to achieve lighting that was clean and flattering.

FUTURE OF CONTENT MARKETING

At the end of February, Adjust Your Set together with Bailey Fisher Executive Search, hosted a Women 4 Technology event on the Future of Content Marketing. What inspired this event was the Adjust Your Set 2013 content marketing predictions book we produced.

We were joined at the event by an inspirational group of women and three keynote speakers: Nickie Smith - Global Marketing Director for Microsoft, Inmaculada Martinez - Entrepreneur and Investor and Angel Gambino - Ex Global VP for Music and Content at Bebo.

 

THE LATEST VIDEO TECHNOLOGY

This year's BVE highlighted some incredible new video production trends and as always we've sourced the best in new video trends such as lighting equipment for daylight to tungsten in a switch, Smartphone steadicam systems that capturing on the move with mobile phones and most important of all new 4K Data managing solutions to help us process what our latest cameras capture.

 

 

CARPHONE WAREHOUSE LAUNCH 'SMARTER WORLD'

Carphone Warhouse has launched its 'Smarter World' campaign, developed, produced and built by Adjust Your Set, aimed at inspiring people to get more from their smartphones. It is part of the retailers strategy to use video content to bolster its position as a destination for tech advice.


  

THE ESSENTIAL GOOGLE+ AUDIENCE

Google+ is the one of the most important video audiences of the future if not right now but what are the big demographics on Google+ and who is the key audience for this social network?

Are young single males more dominant on Google+ or does the older female feel more at home on Google+? Find out here.

 

 

THE TOP 20 GADGETS AT CES 2013

 

 

PORTRAIT TELEVISION'S THE GAME CHANGER?

 

Image from Samsung CES Teaser video

Samsung have announced that they may release a portrait television set that is translucent, this follows on from the Samsung smart window concept launched in 2012.

What is really exciting about this release is the shear relentless nature of innovation/design in the connected TV space from Samsung,

WHAT ARE THE MOST IMPORTANT UK WEBSITES?

In 2012 the UK regulator for media (ofcom) published their research findings on what popular websites in the UK were significantly ingrained into our daily online lives and culture. What Ofcom found was not so much as a surprise as it was reasuring that everyone else in the contry is also having a larger interest in video content.

Although Google (at 31 million visits per month) and Facebook (at 26 million visits per month) are obviously the biggest winners in this, so too is YouTube by approaching nearly 21 million visits per month.

TOP HOW TO VIDEOS AND TOPICS

 

Every year Google releases the top how-to search topics for most countries in world via their yearly Zeitgeist. The problem is many of the searches are released in different languages and aren't clustered together making it hard for anyone to see all of one category such as how-to's  in one place.

This year we've pulled together the document above to showcase the worlds top how to searches in Google all in one place. Now you can easily know what how-to  videos per audience are being asked the most. This is useful to country or culture specific content marketing.

 

2012'S TOP MARKETING TRENDS

 

2012's top content marketing stories show you just what an incredible year it was. Here's a collection of the top stories from 2012 that originally featured in our monthly newsletter news bulletins section.

The following stories are all from 2012 and were our most shared and commented articles of 2012.

WHY CUSTOMISE FACEBOOK VIDEO PLAYERS?

77% of brands don't make online video content (according to Kantar media) and for the 27% who do a bespoke video player for even their own website environment is more than often an overlooked asset let alone a bespoke social media player.

For many brands however this may become a thwarted opportunity to switch appraisels of meaning and buy more through better experiences not to mention improve the customers own journey of discovering valuable content.

 

CONTENT STRATEGY TOOL FOR VIDEO ANALYSIS

Video sharing online is growing but not as fast or as hard as brands would like and with brands relying more heavily on social media strategies for future ROI you could argue that the plight to tell incredible stories comes 1st on many people's content strategies.

Video communication strategies however are currently mostly being built from the bottom up; meaning that stories using online video content are being told without necessarily fitting...